HRC began a long period of robust growth and became respected as one of the largest and most effective mainstream advocacy organizations in the country. All of HRC's research, communications, marketing and public relations functions were broadly expanded. In addition to the well-established lobbying and political action committee capabilities, new Foundation programs - including the Workplace Project and Family Project - were added. The logo was the final touch on a complete reorganization of HRC. The rebranding in 1995 announced to the country that, in the words of then- Executive Director Elizabeth Birch, 'We're so much more than a fund.' When HRCF was founded in 1980, it was primarily a fund for supporting pro-fairness congressional candidates. The logo - unveiled in fall 1995 - helped usher in a new era for the organization, which had previously been known as the Human Rights Campaign Fund. It has become synonymous with the fight for equal rights for LGBTQ+ Americans. The Human Rights Campaign logo is one of the most recognizable symbols of the lesbian, gay, bisexual, transgender and queer community.
