'I also feel that technical outerwear is a big investment and should be something you love and own for years to come but I found creative designs were lacking in the industry. I found that most brands where international but I'm all about supporting Aussie owned,' he said. 'This is when I realised there were absolutely no products out there that aligned with my values and also my style. Initially believing Covid would pass quickly, Hugh shifted his attention from the failed European summer trip to a potential local snow season
